Issue 1, 2018 access_time 1 March 2018
Articles
Buying, renting, and sharing: Investigating new forms of acquisition
Matteo Corciolani, Stefania Borghini, Daniele Scarpi
Matteo Corciolani, Stefania Borghini, Daniele Scarpi
Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption
Francesca De Canio, Davide Pellegrini, Elisa Martinelli
Francesca De Canio, Davide Pellegrini, Elisa Martinelli
Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users
Giovanna Magnani, Tommaso Bertolotti, Antonella Zucchella
Giovanna Magnani, Tommaso Bertolotti, Antonella Zucchella
To buy or to rent? An experimental study on the antecedents of consumers’ acquisition-mode decisions
Marco Pichierri, Daniele Scarpi, Gabriele Pizzi
Marco Pichierri, Daniele Scarpi, Gabriele Pizzi
Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV
Imante Markeviciute, Aukse Blazenaite, Francesca Vicentini, Paolo Boccardelli
Imante Markeviciute, Aukse Blazenaite, Francesca Vicentini, Paolo Boccardelli
Sexual stimuli in advertising: The opposite sex effect
Sabrina Latusi, Marcello Tedeschi, Cristina Zerbini
Sabrina Latusi, Marcello Tedeschi, Cristina Zerbini
Francesco Crisci
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