Issue 3, 2018 access_time 1 September 2018
A new approach to Marketing Channel Relationship Free
Sebastiano Grandi
Articles
Re-discovering dual marketing: Internet's contribution
Alfonso Siano, Chiara Luisa Cantù
Alfonso Siano, Chiara Luisa Cantù
CEOs of dual maketers organizations: Communication and reputation management issues
Francesco Conte, Agostino Vollero
Francesco Conte, Agostino Vollero
Dual marketers and sustainability communication. Empirical evidence from corporate websites
Maria Giovanna Confetto, Maddalena Della Volpe, Claudia Covucci
Maria Giovanna Confetto, Maddalena Della Volpe, Claudia Covucci
Maria Antonella Ferri, Maria Palazzo
What about the Internet of Everything? An exploratory study in E-health
Critina Mele, Tiziana Russo Spena, Marco Tregua, Mariarosa Coppola, Marialuisa Marzullo
Critina Mele, Tiziana Russo Spena, Marco Tregua, Mariarosa Coppola, Marialuisa Marzullo
Social media communities and brand value co-creation:Evidences from Italy
Riccardo Rialti, Lamberto Zollo, Maria Carmen Laudano, Cristiano Ciappei
Riccardo Rialti, Lamberto Zollo, Maria Carmen Laudano, Cristiano Ciappei
From B2B to A4A: An integrated framework for Viable value co-creation
Francesco Polese, Debora Sarno, Orlando Troisi, Mara Grimaldi
Francesco Polese, Debora Sarno, Orlando Troisi, Mara Grimaldi
How online reviews and actual customers evaluate their shopping experiences. Evidence from an international retail chain
Daniele Dalli, Annamaria Tuan, David D'Acunto
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