Issue 2, 2018 access_time 1 June 2018

Editorial Free
Daniele Dalli, Alberto Mattiacci

Articles
Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals
Mauro Cavallone, Daniela Andreini, Giuseppe Pedeliento, Francesca, Magno

Facebook and Twitter, social networks for culture. An investigation on museums
Fabrizio Mosca, Bernardo Bertoldi, Chiara Giachino, Margherita Stupino

User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions
Maria Antonietta Raimondo, Stefania Farace, Gaetano "Nino" Miceli

Civic crowdfunding, social marketing and the co-creation of public value
Veronica Giuliani, Nathalie Colasanti, Rocco Frondizi, Manuela Barreca

Servitization in managerial literature: A content analysis
Alessandro Augurio, Laura Castaldi, Felice Addeo

Book Reviews Free 
Gennaro Iasevoli