Issue 2, 2018 access_time 1 June 2018

Editorial Free
Daniele Dalli, Alberto Mattiacci


Articles
Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals
Mauro Cavallone, Daniela Andreini, Giuseppe Pedeliento, Francesca, Magno


Facebook and Twitter, social networks for culture. An investigation on museums
Fabrizio Mosca, Bernardo Bertoldi, Chiara Giachino, Margherita Stupino


User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions
Maria Antonietta Raimondo, Stefania Farace, Gaetano "Nino" Miceli


The Role of Country Branding in Attracting Foreign Investment: Country Characteristics and Country Image
Nicolas Papadopoulos, Yara Ibrahim, Alessandro De Nisco, Maria Rosaria Napolitano


Civic crowdfunding, social marketing and the co-creation of public value
Veronica Giuliani, Nathalie Colasanti, Rocco Frondizi, Manuela Barreca


Servitization in managerial literature: A content analysis
Alessandro Augurio, Laura Castaldi, Felice Addeo


Book Reviews Free 
Gennaro Iasevoli

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