MeC
The Journal of the Italian Marketing Association
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Issue 2, 2019 access_time 1 June 2019

Editorial
Eat, pray, love… images. Measurements and measurement parameters in marketing processes
Andrea Moretti

Focus Section: Convegno SIM 2018
 
Identity processes in marketing: Relationship between image and personality of tourist destination, destination self congruity and behavioral responses
Arianna Di Vittorio, Lucrezia Maria De Cosmo, Nicolaia Iaffaldano, Luigi Piper

Articles
 
Developing relationships early: How new ventures fill their capability gap
Eleonora Di Maria, Marco Bettiol, Valentina De Marchi, Roberto Grandinetti 

All are (not) equal for the crowd: Social groups moderate the effects of human density on willingness to stay and vice-virtue choices
Ernesto Cardamone, Gaetano "Nino" Miceli, Maria Antonietta Raimondo

Eating in an Italian restaurant. The role of Country Image in driving Spanish customers attitude and intention to patronize an ethnic restaurant
Elisa Martinelli, Francesca De Canio

Risk is my business. Determinants of revisit intentions among participants in extreme sporting events
Francesco Raggiotto

Analysing determinants of travellers’ expenditures for food and beverage services at airports
Giacomo Del Chiappa, Antonio Salvatore Loriga

Book Reviews 
Gennaro Iasevoli  
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