The Journal of the Italian Marketing Association

Issue 2, 2019 access_time 1 June 2019

Editorial

Eat, pray, love… images. Measurements and measurement parameters in marketing processes

Andrea Moretti

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Focus Section: Convegno SIM 2018

 

Identity processes in marketing: Relationship between image and personality of tourist destination, destination self congruity and behavioral responses

Arianna Di Vittorio, Lucrezia Maria De Cosmo, Nicolaia Iaffaldano, Luigi Piper

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Articles

 

Developing relationships early: How new ventures fill their capability gap

Eleonora Di Maria, Marco Bettiol, Valentina De Marchi, Roberto Grandinetti 

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All are (not) equal for the crowd: Social groups moderate the effects of human density on willingness to stay and vice-virtue choices

Ernesto Cardamone, Gaetano "Nino" Miceli, Maria Antonietta Raimondo

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Eating in an Italian restaurant. The role of Country Image in driving Spanish customers attitude and intention to patronize an ethnic restaurant

Elisa Martinelli, Francesca De Canio

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Risk is my business. Determinants of revisit intentions among participants in extreme sporting events

Francesco Raggiotto

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Analysing determinants of travellers’ expenditures for food and beverage services at airports

Giacomo Del Chiappa, Antonio Salvatore Loriga

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Book Reviews 

Gennaro Iasevoli  

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