MeC
The Journal of the Italian Marketing Association
MeC
  • Home
  • About the Journal
  • Editorial Board
  • Journal archive
  • Instructions for Authors
  • Call for papers
  • Contacts

Issue 3, 2019 access_time 1 September 2019

Focus Section: Special Issue
 
Past, present and future challenges on customer experience: Digging knowledge across sectors
Giacomo Del Chiappa, Martina G. Gallarza

Using the experiential approach in marketing and management: A systematic literature review
Fabio Forlani, Tonino Pencarelli

Understanding the customer experience-loyalty link: A moderated mediation model
Marco Ieva, Cristina Ziliani

The influence of servicescape and perceived authenticity on winery visitors’ satisfaction and their behavioural intentions
Ester Napolitano, Giacomo Del Chiappa, Aise KyoungJin Kim 

Analysing customer experience in heritage tourism: Empirical evidence from an Italian cultural district
Francesco Calza, Marco Ferretti, Marcello Risitano, Annarita Sorrentino

Measuring Tourists’ Emotional Experiences in a cultural site
Rita Cannas, Daniela Pettinao

Articles
The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness
Maria Antonietta Raimondo, Maria Vernuccio, Gaetano “Nino” Miceli

Book Reviews 
Gennaro Iasevoli  
Go to the journal archive
  • About the Journal
  • Editorial Board
  • Journal archive
  • Instructions for Authors
  • Call for papers
  • Contacts

© Copyright Società Italiana Marketing 2022 - Privacy - Cookie policy

Credits Cone - Powered by 3spices