The Journal of the Italian Marketing Association

Issue 3, 2019 access_time 1 September 2019

Focus Section: Special Issue

 

Past, present and future challenges on customer experience: Digging knowledge across sectors

Giacomo Del Chiappa, Martina G. Gallarza

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Using the experiential approach in marketing and management: A systematic literature review

Fabio Forlani, Tonino Pencarelli

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Understanding the customer experience-loyalty link: A moderated mediation model

Marco Ieva, Cristina Ziliani

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The influence of servicescape and perceived authenticity on winery visitors’ satisfaction and their behavioural intentions

Ester Napolitano, Giacomo Del Chiappa, Aise KyoungJin Kim 

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Analysing customer experience in heritage tourism: Empirical evidence from an Italian cultural district

Francesco Calza, Marco Ferretti, Marcello Risitano, Annarita Sorrentino

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Measuring Tourists’ Emotional Experiences in a cultural site

Rita Cannas, Daniela Pettinao

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Articles

The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness

Maria Antonietta Raimondo, Maria Vernuccio, Gaetano “Nino” Miceli

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Book Reviews 
Gennaro Iasevoli  

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