Issue 4, 2017 access_time 1 December 2017

Editorial
Bibliometric literature review: An opportunity for marketing scholars Free
Marco Galvagno 

Articles

Predict excessive use of Massively Multi-Player Online Role-Playing Games: The role of social anxiety and identification with the character
Donata Tania Vergura, Beatrice Luceri 

Consumer attitude toward reshoring: Related effects and relevant boundary conditions
Silvia Grappi, Simona Romani 

Social media and firm performance: The voice of managers in European contexts
Barbara Del Bosco, Maria Cristina Morra, Valerio Veglio

Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015)
Federica Ceccotti, Alberto Mattiacci, Costanza Nosi 

The employability of marketing graduates in the era of digitalisation and globalisation
Chiara Mauri, Angelo Di Gregorio, Alice Mazzucchelli, Isabella Maggioni 

Disclosing the dark side of value processes in business relationships
Daniela Corsaro

Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms
Andrea Buratti, Giancarlo Ferrero 

Book Reviews Free
Gennaro Iasevoli