Issue 4, 2018 access_time 1 December 2018
What is happening to the brand? Free
Maria Vernuccio
Articles
Emerging trends in qualitative research. A focus in Social Media
Annamaria Tuan, Sebastiano Grandi
Annamaria Tuan, Sebastiano Grandi
The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing
Ksenia Silchenko
Francesca Negri
Ludovica Moi, Moreno Frau, Francesca Cabiddu
Ilenia Confente, Ivan Russo
How to use digital diaries in data collection to engage networked consumers
Silvia Biraghi, Rossella Chiara Gambetti
Silvia Biraghi, Rossella Chiara Gambetti
Influencer identification and selection on social networking sites: An analysis on Instagram
Roberta De Michele, Gianluca Marchi
Roberta De Michele, Gianluca Marchi
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