MeC
The Journal of the Italian Marketing Association
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Issue 4, 2018 access_time 1 December 2018

What is happening to the brand? Free
Maria Vernuccio 


Articles

Emerging trends in qualitative research. A focus in Social Media
Annamaria Tuan, Sebastiano Grandi

The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing
Ksenia Silchenko


A (Social Media) picture is worth a thousand words
Francesca Negri

Exploring the role of NVivo software in marketing research
Ludovica Moi, Moreno Frau, Francesca Cabiddu

Qualitative Comparative Analysis (QCA): A useful methodological tools for research in social sciences. An example from the online word-of-mouth context
Ilenia Confente, Ivan Russo

How to use digital diaries in data collection to engage networked consumers
Silvia Biraghi, Rossella Chiara Gambetti

Influencer identification and selection on social networking sites: An analysis on Instagram
Roberta De Michele, Gianluca Marchi 

Book Reviews Free 
Gennaro Iasevoli
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