The Journal of the Italian Marketing Association

Issue 4, 2019 access_time 1 December 2019

Editorial

Daniele Dalli

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Articles

 

Communication practices in the diffusion of social-business innovation: Insights from B-Corporations

Cristina Mele, Tiziana Russo-Spena, Marco Tregua, Fabio Greco

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Customer-driven supply chains: Trends and practices in leading Italian companies

Valeria Belvedere, Annalisa Tunisini 

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How to choose the endorser: An experimental analysis on the effects of fit and notoriety

Veronica Gabrielli, Ilaria Baghi

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Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses

Cesare Amatulli, Matteo De Angelis, Carmela Donato

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Book Reviews 
Gennaro Iasevoli 

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