Issue 1, 2013 access_time 1 March 2013

Editorial Free
Annalisa Tunisini, Daniele Dalli


Articles

Inter and intra organisational consequences of business relationships
Renato Fiocca, Ivan Snehota, Chiara Cantù 


Intra- and inter-organizational effects of a CRM system implementation
Enrico Baraldi, Antonella La Rocca, Andrea Perna 


Value logic interactions: perspectives on logistics service provider-client relationships 
Lars Huemer, Andrea Furlan 


Discontinuity in interaction. findings from two cases in the Italian context 
Andrea Runfola, Simone Guercini, Gianluca Gregori, Andrea Perna 


B2B vs. B2C: an empirical attempt to bridge the gap
Daniela Andreini, Giuseppe Pedeliento


Storytelling e web communication
Tiziana Russo Spena, Maria Colurcio, Monia Melia 


Giovani consumatori e nuovi media: una generazione di "nativi digitali"?
Gabriele Qualizza, Claudio Sambri 


Ridurre il rischio percepito e generare fiducia nello shopping online attraverso gli User Generated Content
Annaluce Latorre, Maria Vernuccio 


Recensioni Free
Gennaro Iasevoli

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