Issue 2, 2016 access_time 1 June 2016

Editorial
Synthesizing research in marketing through meta-analysis Free
Chiara Orsingher


Focus Section - XII Annual Conference "Il Marketing al servizio delle città.
Beni culturali rivitalizzazione urbana" 

Cultural assets. New opportunity for the Region
Piergiorgio Re, Bernardo Bertoldi, Fabrizio Mosca, Margherita Stupino, Chiara Giachino


Forum Marketing and cities: the Turin experience
Edited by Piergiorgio Re, Chiara Giachino, Bernardo Bertoldi


Articles

Time orizon and green consumption
Anna Codini, MIchelle Bonera, Giulia Miniero


Business innovation and internationalisation: focus on the italian coffee industry
Patrizia De Luca, Giovanna Pegan


Environmental Sustainability and Organic Wine production: evidences from Italian industry
Rossella Canestrino, Pierpaolo Magliocca, Antonio Guarino


Commited to learn: SMEs learn how to export. A qualitative analysis
Mariasole Bannò, Enrico Zaninotto

Technological uncertainty, market orientation and firm's ecnomic performance
Gianluca Vagnani, MIchele Simoni


Book Reviews Free 
Gennaro Iasevoli

shopping_cart Buy this edition
Go to the journal archive

© Copyright Società Italiana Marketing 2019 - Privacy - Cookie policy

Credits Cone - Powered by 3spices