Issue 2, 2017 access_time 1 June 2017

Editorial
Marketing in an experiential perspective: Toward the “Experience Logic” Free
Tonino Pencarelli 


Focus section – SIM Conference 2016

Dynamic capabilities in retailers’ marketing strategies: Defining an analysis model
Marcello Sansone, Roberto Bruni, Annarita Colamatteo, Maria Anna Pagnanelli 


SIM Talk 2016: Retail – Consumptions – Digital
(Edited by) Marcello Sansone, Roberto Bruni, Annarita Colamatteo, Maria Anna Pagnanelli


Articles

Cause-Related Marketing and Trust: Empirical Evidence on Pinkwashing
Patrizia De Luca, Gabriella Schoier, Alice Vessio 


Towards an online approach to university public engagement: An exploratory analysis of website content
Vittoria Marino, Letizia Lo Presti 

Beyond the “mobile versus PC” dichotomy: Profiling online shoppers based on device usage
Francesca De Canio, Marco Ieva, Cristina Ziliani

Service Quality, Behavioural Intentions and Lipstick effect. Evidence from a Masstige context
Michela C. Mason, Andrea Moretti, Francesco Raggiotto 

The links between territorial marketing, regional sustainability policies and the brand
positioning of a small firm: An analysis of best practice in the dairy sector

Umberto Martini, Federica Buffa 


Book Reviews Free
Gennaro Iasevoli

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