Issue 2, 2013 access_time 1 June 2013
Editorial
Consumer culture in a post-postmodern world Free
Bernard Cova
Articles
Made in Italy e country of origin effect
Giuseppe Bertoli, Riccardo Resciniti
From ‘made-in’ to ‘product-country images’ and ‘place branding’: a journey through research time and space
Nicolas Papadopoulos, Statia Elliot, Alessandro De Nisco
Online business social network e strumenti per la gestione delle relazioni di business nelle PMI
Lidia Galano, Lucia Marchegiani
Motivazioni e comportamenti nei confronti della contraffazione non-deceptive: un’indagine esplorativa sui giovani acquirenti
Giovanni Mattia
Le metriche di marketing nel turismo. un’indagine esplorativa sui comportamenti manageriali delle imprese turistiche profit oriented
Attilio Bruni
Co-creation in creative services: the role of client in advertising agencies’ innovation
Barbara Masiello, Alessandra Marasco, Francesco Izzo
Recensioni Free
Gennaro Iasevoli
shopping_cart Buy this edition
© Copyright Società Italiana Marketing 2024 - Privacy - Cookie policy