MeC
The Journal of the Italian Marketing Association
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Issue 3, 2016 access_time 1 September 2016

Editorial
Marketing and culture. Two Characters in Search of an Author Free
Vittoria Marino


Articles

Driving international business research forward: emerging themes and insights
Giuseppe Bertoli, Michela Matarazzo


R&D internationalization in asian developing countries: evidence from european multinationals
Stefano Bresciani, Alberto Ferraris, Manlio Del Giudice


An analysis of factors influencing the online presence in distant countries:
the case of italian fashion brands in china

Francesca Checchinato, Giulia Zanichelli


The creation of foreign market knowledge across the growth phases of born globals
Rubina Romanello, Maria Chiarvesio


Two faces of the same coin: how the interplay between organizational
and territorial culture builds the concept of service culture

Laura I.M. Colm, Antonella Carù


International networks as complex adaptive systems
Andrea Moretta Tartaglione, Roberto Bruni


Strategic choices in recessionary period: an exploration on italian SMEs
Laura Gavinelli, Cinzia Colapinto, Mariangela Zenga, Paola Chiodini


Effects of cultural distance on foreign acquisitions: evidence from italian acquired firms
Michela Matarazzo, Gabriele Barbaresco, Resciniti Riccardo


Book reviews Free
Gennaro Iasevoli

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