Issue 4, 2016 access_time 1 December 2016
Editorial
Place branding: A cross-road between academics of many disciplines and practitioners.
Call for “A” articles written by marketing academicians! Free
Chiara Mauri
Focus section – Brandind in the digital era
Branding in the digital era
Maria Vernuccio, Tiziano Vescovi
Brand negotiation and brand management. An Actor-Network Theory perspective
Agostino Vollero, Daniele Dalli, Alfonso Siano
Exploring the palm oil crisis through the lens of different social media:
An analysis of Facebook, YouTube, and Twitter contents
Matteo Corciolani, Giacomo Gistri, Stefano Pace
Social media strategies to protect brand image and corporate reputation in the digital era: A digital investigation of the Eni vs. Report case
Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei
Brand consistent behavior of employees on social media: The role of social media governance and policies
Alessandra Mazzei, Alfonsa Butera
Articles
The service innovation in healthcare network
Chiara Cantù, Alessandra Tzannis
Strategic pricing management in the omnichannel era
Bernardo Bertoldi, Chiara Giachino, Alberto Pastore
E-commerce or S-commerce? A managerial perspective on website design features
Francesca Ceruti, Alice Mazzucchelli, Angelo Di Gregorio
Book Reviews Free
Gennaro Iasevoli
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